(DOWNLOAD) "Marketing Cultural and Heritage Tourism" by Rosemary Rice McCormick ~ Book PDF Kindle ePub Free
eBook details
- Title: Marketing Cultural and Heritage Tourism
- Author : Rosemary Rice McCormick
- Release Date : January 05, 2016
- Genre: Archaeology,Books,Nonfiction,Social Science,
- Pages : * pages
- Size : 6383 KB
Description
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.
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